There are over 400 million people on Facebook, spending over 500 billion hours per month on the social media site alone. Add in those on Twitter, blogs, etc., and the number of people connected to social media are in the billions. Employers are beginning to become concerned.
More and more employees are being fired as a result of something they posted on their personal social media page(s) in reference to a company they're working with. Now, the separation between personal and work has become blurred. Ever think these sites could cost you your job?
The new trend of posting what you're doing, feeling, and/or thinking is a main reason people take to their social media page(s). Everyone has a bad day or two because of a boss, co-worker, or customer, but blasting it through the Internet is the problematic part. That is when an employee runs the risk of ruining a company's reputation and their own job. As a result, companies are starting to create "social media policy" documents to be signed by new and current employees. Companies including Cisco, IBM, Intel, Microsoft, and Razorfish have already developed such policies.
Some general policy types include:
• Employee Code of Conduct for Online Communications
• Employee Code of Conduct for Company Representation in Online Communications
• Employee Personal Social Network Policy
Companies may also create policies regarding specific usage of blogs, Facebook, LinkedIn, Twitter, YouTube, etc. Using these sites as a marketing and public relations tools had become a growing trend. Social media policies are depending on which networks the company is present.
So remember, before you vent to your social media site(s) about a bad day at work or about anything else company related, think about the consequences.
More and more employees are being fired as a result of something they posted on their personal social media page(s) in reference to a company they're working with. Now, the separation between personal and work has become blurred. Ever think these sites could cost you your job?
The new trend of posting what you're doing, feeling, and/or thinking is a main reason people take to their social media page(s). Everyone has a bad day or two because of a boss, co-worker, or customer, but blasting it through the Internet is the problematic part. That is when an employee runs the risk of ruining a company's reputation and their own job. As a result, companies are starting to create "social media policy" documents to be signed by new and current employees. Companies including Cisco, IBM, Intel, Microsoft, and Razorfish have already developed such policies.
Some general policy types include:
• Employee Code of Conduct for Online Communications
• Employee Code of Conduct for Company Representation in Online Communications
• Employee Personal Social Network Policy
Companies may also create policies regarding specific usage of blogs, Facebook, LinkedIn, Twitter, YouTube, etc. Using these sites as a marketing and public relations tools had become a growing trend. Social media policies are depending on which networks the company is present.
So remember, before you vent to your social media site(s) about a bad day at work or about anything else company related, think about the consequences.
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